PikBrands & sponsor operations· Usage example
Reporting to Sponsors: Separate Photo Exposure from Participant Actions
An example for organizers unsure what to report after adding a banner. Use event analytics and aggregate reports to distinguish observations from estimates.
This article illustrates how current PikFind features could be used at an event. It does not describe a specific customer deployment or measured results.
A sponsor’s logo appears in the event photos. How many people saw those photos, and how did they respond to the brand? Photo counts and participant totals alone cannot answer these questions.
This example connects PikFind’s event branding with analytics and sponsor reports. It follows the preparation of a post-event report that distinguishes observed numbers from estimates.
Choose where sponsors appear on the photo delivery page
The organizer sets up the event brand and sponsor banners, then previews how they appear on the page where participants find photos. This brings together the placement of the brand and the path participants take to their photos.
Event frames or logos can also be used in images shared from photos. Branding conditions for saved images depend on the Free event tier and the settings of a Pro event. Decide whether the intended result is a sharing frame or a logo on the saved photo, then check the actual preview.
Uploaded photo counts and participant actions answer different questions
Event analytics shows records such as visits, searches, and downloads. The number of uploaded photos measures the amount of content provided; a download records a participant taking a photo with them. These numbers answer different questions.
State what each metric counts in the report. Download counts do not mean unique participants or buyers. Banner impressions should not be rewritten as evidence that everyone at the venue remembered the brand.
Use aggregate reports and check their conditions
Pro events can access total brand exposure data. Issuing reports for individual brands, report viewing links, and PDFs are available in the Festival tier. Organizers should check whether the event has accumulated enough data and confirm the available tier before using it in a report.
Distinguish directly counted records from items that include estimates or assumptions. Analysis of scenes in photos is affected by where photographers were positioned. Fewer photos of a space do not prove that fewer people were there.
Make decisions for the next event without a participant list
Reports shared with sponsors focus on aggregate values; they are not a way to provide participant faces or personal lists. Conditions also apply for suppressing groups with small numbers of people. The useful information is an explanation of what was observed rather than a list of who attended.
For the next event, you can decide when to announce the photo link, where to place banners, and which areas need more photographic coverage. This article is an example of using the features, not a customer success story with measured increases in exposure or revenue.